Saraswathy Philip
Head of Marketing & Communications
Highly Accomplished Business Development professional with diverse experience with impressive success in setting the vision, direction & strategic plan for developing business, driving sales and amplifying business margin through long-term planning.
Key Business strategist with nearly 13 years of experience& proven track record of forming company’s business& operations and amplifying business margin by multi-fold
Built a strong sales infrastructure from the ground up, expanded penetration in new markets and delivered immediate results producing new business while directing business development, dealt organization and building credibility and rapport with new and existing customer stakeholders
Innovation-focused change with success in delivering growth in profits & revenue by implementing effective competition combat strategies and creating a more responsive & market-driven organization
Possess route-to-market expertise with excellence in devising brand building & positioning strategy, developing brand identity, rolling out innovative campaigns
Established excellence in assessing market trends for short-terms & long-term business opportunities by reviewing trends, competitive analysis, customer’s expectations etc.
High integrity leaders with consistent record of consulting with senior sales and product management executives to devise B2B and B2C marketing communications programs for various vertical channels
Build a deep understanding of new advertising campaigns and create compelling materials about those product releases for multiple audiences and channels (social media, sales force, clients, PR, partners, website & so on
Experienced in managing the marketing activities encompassing sales & marketing in international market, product launches, budgeting, market analysis setting strategic goals, making effective decisions& enabling smooth business operations
Strong business acumen with skills in conceptualizing robust plans for market development in different segments for better market penetration & driving innovation
Highly competent in MS Office, Sales Force &SharePoint